A lot of metal fans have described the band as a “shadow” of the famous rock band Evanescence. Which is not surprising, looking at how the band comprises of original Evanescence guitarists Ben Moody & John LeCompt as well as bassist Rocky Gray. We Are The Fallen was officially introduced to the music world at a press conference in Hollywood, California on the 22nd of June, 2009. Co-written by Carly Smithson, 6th place finalist from American Idol’s 7th season, she is the same person who is to provide the main vocal power in this song. Released on February 2nd, 2010, Bury Me Alive has a huge gothic underscore in its MV, with people in black suits, a burial site & mausoleum.
And of course, cool black eyeliners.
From the beginning the MV is laden with metaphors. A woman’s corpse is laced into a white dress. Later she appears inside the coffin, which for some unusual reason has a transparent glass outfit that shows her face. Turns out later she wasn’t dead when we saw her stir, but then things go wrong. Very, very wrong. A bearded man approaches the coffin with a look that really, really strangely spells resentment & contempt. No one in the hall seems to notice, or perhaps want to notice, her present state. The man makes a sign of the cross, as if the coffin and the woman inside it were something unholy. Then he walks towards a veiled woman and drops on one knee, like he’s seeking absolution.
Our heroin looks at her as if trying to understand something. But time was cruel. The MV swiftly cuts to the coffin being brought to the burial site after the band’s filler. Her vision blurs looking at the leaves in the daylight. She screams while being lowered down into the ground, but no one hears it. Not even us. Then the antagonist lifts her veil with a conspiratorial smile on her black lips, and a dawn of recognition hits our heroin’s features.
“I’d been in the entertainment industry for so long and I had so many people that I watched success and fame ruin. They were so pure and lovely, and they fell to the earth. I’d watched the industry consume them and them consume themselves. It’s like that line, ‘I watched you let yourself die.’ You let the awesome person you are just waste away and now you’re just that networker or social butterfly. It’s basically that ‘You stabbed me in the back to get ahead’ kind of lyric.”-Carly Smithson on Artist Direct
The red rose, a universal symbol for love & passion is gently placed on the coffin by the veiled woman. But then we hardly see any affection going on here. In ancient Rome, a rose placed on a door signals secrecy & private matters within the room. So in this scene the antagonist apparently wants the heroin to just quietly die.
At the last segment of the video, the guitars tune down, but we then hear a violin’s tempo picking up. Our heroin makes a last, desperate attempt to push herself out of her coffin as the earth threatens to consume her. She succeeds. Carly, sensing the danger, backs off and flees down the hallway as if stricken by primal fear. With a look like she’s out for blood, our heroin crawls out of her own grave, fueled by anger. She approaches the antagonist, who tries to push her back but in the end falls into the grave as well. For a moment both of them looked dead, until our heroin opens her eyes.
Ever since debuting in Bury Me Alive, many people have been comparing Carly to Evanescence’s lead singer Amy.
You bury me alive,
And everybody’s gotta breathe somehow,
Don’t leave me to die,
Too consumed by your own emptiness and lies.
We hear a repetition of these lines, which Carly pens down as the chorus & amplifies it with her voice and music. Our heroin’s thoughts are filled with these accusatory images, condemning the antagonist who was probably someone she had trusted before. She was also begging her to not “leave [her] to die”, which probably means it might’ve crossed her mind that there must have been some kind of misunderstanding. But we know of course that wasn’t the case.
Our heroin crawls out from the dead in an animalistic fashion, fueled by the intent to exact revenge on the one who buried her.
The burial scene was shot in Mountain View Cemetery, Bristol, VA in the States in February. As early as 6:30 in the morning filming crews were already setting up shop. The woman in the coffin, actress & model Jaime King co-directed the MV with Kyle Newman. It premiered on AOL’s Noisecreep on March 25, 2010. VEVO uploaded it a day later. There are some cool photo shots on the filming scene from Blabbermouth.net that you can check out here.