After UK Portsmouth University psychologist Dr. Lorenzo Stafford published a study in 2011, word has been going around about how loud music can actually trick our brains into thinking alcohol tastes better. Which is why we drink more in clubs.
Tonight’s Gonna Be A Good Night
Clubgoers know the atmosphere of their party hangouts well. The persistent thumping of the music, so loud we can’t even hear ourselves. Unless we scream. The purple/red ambience of lights flashing on & off so fast our eyes have a hard time adjusting. Some of us can even feel our eardrums rattle. And fellow club goers drinking harder, then partying the night away. It’s like we just plunged ourselves into another world, compared to just moments ago in the calm outside night.
Whether we’re fans of loud music or not, it’s quite obvious that club atmosphere puts stress on our body. Our five senses go into mayhem trying to make sense of this new world, and this puts its organs(especially the ears) under great pressure. Having to scream to communicate just adds to that stress. So the brain looks for an escape; a reprieve that can at least alleviate the stress. Alcohol becomes the perfect beverage. Blurring the vision & hearing lifts that mental stress generated by the loudness of the place. Like a sedative. On top of that the euphoria kicks in, and our brain just pays attention to dancing, flushing out stress.
“We usually hear peeps saying that they need to get drunk to enjoy themselves. Never
have we really heard that the club makes alcohol taste better.”
So alcohol is the one that actually tricks the brain into thinking loud music sounds good. But only because it is the loud music that tricks us into drinking more.
Confused yet? Enjoy your night!